From their website:

The flip-top cigarette pack is one of the most successful pieces of
packaging design in history. TankBooks pay homage to this iconic form
by employing it in the service of great literature. We have launched a
series of books designed to mimic cigarette packs – the same size,
packaged in flip-top cartons with silver foil wrapping and sealed in
cellophane.

The titles are by
authors of great stature – classic stories presented in classic
packaging; objects desirable for both their literary merit and their
unique design.
Each story is complete and unabridged – with a type size that’s easy to
read. Individual books are great for throwing into a pocket or handbag
– an instantly familiar object to carry with you. The complete set
comes in a stunning tin – perfect as a really original gift.

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You know these will be a collector's item some day. But on the other hand, cigarette packages make me cringe, due to their connection with cancer and death and all those unfortunate realities.

Something about this appeals, though, for the novelty. I'm torn.

If you want to learn more just visit TankBooks.

Thanks to Olive Reader for the link!